Let’s zip, zap, and zoodle right through these starting with the first SEO tip which is to preserve link equity by fixing broken backlinks. Broken backlinks are links that point to a broken page. And because they’re pointing to a 404 page, your site isn’t getting any value from them.
Best Seo Tip for Google ranking
Broken Pages With Backlinks
If you restore your broken pages with backlinks or redirect that URL to a live and relevant one, you should be able to get the value to do my thesis for me. So first, we need to find pages with broken backlinks. To do that, I’ll use Site Explorer, which is free to use on your own websites with an Ahrefs Webmaster Tools account. To get started, I’ll enter our blog as the target.
Broken Pages With Backlinks
Next, I’ll go to the broken backlinks report. And as you can see, we have around 160 broken backlinks. Take this one as an example. This DR 73 site is linking to our post on submitting a website to search engines. But they’ve actually made a typo in the URL, hence, the broken backlink.
All we would need to do is redirect the URL with the typo to the correct one and we get ourselves a contextually relevant link from an authoritative website. Alright, the next tip is to license your custom images with Creative Commons.
Creative Commons License
Creative Commons licenses allow creators to license their content under copyright law. This means, if you license out your work through Creative Commons, people can use your images on their site legally. Now, this might not sound all that appealing, but some of these licenses require people to provide attribution to the creator, which often comes in the form of a link.
Tip Of The Iceberg
This is just the tip of the iceberg. If we look at their anchor’s report, you’ll see creator names as anchor texts which have led to thousands of referring domains. And yes, these are links because of attribution. Now, you might be thinking – well this is a stock photo site so of course people will link to them. That’s probably true, but there are other sites like openfoodfacts.org that have also used this tactic in a pretty smart way. Their site has different food products from around the world.
Their site has generated over 37,000 referring domains, many of which are a result of their product images. So if you have custom images or your own product stock photos, then you may want to consider licensing them with Creative Commons. Alright, the next SEO tip is to strategically repurpose blog posts to blogs to own more SERP real estate.
As I’m sure you’ve seen, Google is showing more and more blogs in their search engine results pages. And the vast majority of these results are from YouTube. Many people complain about this, but the way I see it is that your brand has the opportunity to own at least two spots on the first page of Google.
This is a big plus because the more SERP real estate you own, the more clicks and impressions you’ll get. Now, when you’re choosing blog posts to repurpose, you don’t want to aimlessly choose any old blog post on your site. Instead, you’ll want to look for SERPs that have blog results on the first page because this tells us that there’s “blog intent” for a query.
To find these queries, you can use Ahrefs Site Explorer. Just enter your domain or blog path and then head on over to the Content Gap tool. Now, this tool is typically meant to help you find keywords in a competing domain or URL ranks where yours doesn’t. For example, if I add moz.com/blog/ at the top, then the tool is saying… Show us keywords that Moz’s blog ranks for where Ahrefs’ blog doesn’t.
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But you can actually search for common keywords between targets too. To do that, I’ll remove our URL from the bottom section and paste our blog URL into the top section. And just below that, I’ll add www.youtube.com/watch, which are YouTube blog pages. So what this is saying is, show us keywords that Ahrefs blog and YouTube watch pages are ranking for. Period.
Run The Search
Now, because it’s showing us all keyword rankings for a target, let’s click on the “All Intersections filter” and select just two targets. And this is going to show us common keywords between Ahrefs blog and YouTube watch pages. And as you can see, you’ll get a nice list of common keyword rankings between these targets.
Now, there are going to be a lot of irrelevant keywords in here because we’re looking at the top 100 keyword rankings for all targets where just one of them needs to rank in the top 10. So let’s export this report. And for the sake of time, I’ve already imported it into Google Sheets.
What we’re going to do is set two filters. First, we want to narrow our data down to where YouTube ranks in the top 10 of Google because that’s where the clicks are happening. And then we’ll do the same thing for Ahrefs blog which will keep our keywords relevant. Alright, now that we have a full list of keywords, we need to check which keywords will likely lead to the most search traffic from Google. So let’s go to Ahrefs Keywords Explorer, paste in our list of keywords, and run the search.
Traffic ShareBy Domains Report
Then, head on over to the Traffic Share by Domains report, which is going to show us the websites that get the most search traffic for our list of keywords. And as you can see, YouTube is among one of the top results. From here, you can click on the number of keywords to see the ranking blogs and the estimated search traffic they get from Google.
Now, it’s important to note that the traffic estimations are based on just a single keyword. But in reality, pages can rank for hundreds or even thousands of keywords. So to see the total global traffic potential, just click on the caret beside one of the URLs. And once you’ve found a target, it’s just a matter of looking at the SERP for the query, assessing search intent for top-ranking blogs, and then repurposing your content to match it.
Learn More Blog SEO Tip
Ranking our blogs in Google sends us around 200,000 views per year. So if you want to learn more blog SEO tips, I’ll link up a blog in the description. Alright, the next SEO tip is to go after low-hanging featured snippet opportunities. Featured snippets are excerpts from an article that usually appear at the top of Google’s SERP. And because they typically appear at the top of Google, they usually get clicked a lot.
Now, according to our study of 2 million featured snippets, you need to have a top 10 ranking position in order to win the featured snippet. So in order to find these opportunities, we need to find keywords where we rank in the top 10 and a featured snippet is in the SERP.
Go To Ahrefs Site Explorer
To do that, I’ll go to Ahrefs Site Explorer and search for my target. Then, I’ll head over to the Organic keywords report. Next, let’s set a filter for keywords that rank in positions 2 – 10, and I excluded position 1 because that would mean that we already own the featured snippet. Finally, I’ll set a SERP features filter to only show featured snippets where our target doesn’t rank.
Now it’s just a matter of checking out these SERPs, paying attention to the snippet format, doing a bit more digging into how your competitors have structured the snippet content, and then making adjustments to your post as needed. I know that was a bit of a mouthful so if you want me to create a blog on getting featured snippets, let me know in the comments.
Add Internal Links
Alright, the next tip I have for you is to add internal links to boost important pages on your site. Internal links are the easiest way to pass PageRank throughout your site. And you don’t need to do outreach because you have full control over them. Now, there are tons of different ways to find internal linking opportunities. The easiest is to do a site search on Google. For example, if I wanted to add internal links to our post on search intent, then I’d search for: site:ahrefs.com/blog “search intent”, which will show us all pages on our blog that mention search intent as a phrase.
Then we can simply visit these pages and add internal links where relevant. Now, the downside to this method is that many of these pages will already be linking to your target page assuming you’ve been adding internal links over time.
Use Ahrefs Site Audit
Another way to do this is to use Ahrefs Site Audit, which is also free to use with Ahrefs Webmaster Tools. After you’ve run your crawl, just head on over to the link opportunities report. And this report shows you internal linking opportunities based on keywords your pages rank for. So we show the page you can link from, the keyword that’s mentioned on that source page, which is also the keyword that the target page ranks for, and the page we recommend you link to.
Show The Context
On top of that, we show the context of where the keyword appears on the source page, making it easy for you to identify good targets. Now, assuming we wanted to find internal linking opportunities for our keyword research guide, we can set a rule where the target page is our keyword research URL.
As you can see, we’re left with 54 opportunities and none of these source pages are currently linking to that guide. We have a full blog on how to use internal links for SEO, so I’ll link that up in the description. Now, these are just a few SEO tips that are fast and easy to do and have been proven to work for us, others, and now hopefully you.